Web development · Design · Strategy
Growth shouldn't feel like guesswork. We help startups, founders, and growing businesses move forward with purpose through custom web development, design, and product strategy.
- retconret·con · noun
- the act, practice, or result of changing an existing narrative by introducing new information.
We build with
- Next.js
- React
- TypeScript
- Node.js
- PostgreSQL
- Prisma
- Auth0
- Gmail API
- OpenAI
- Vercel
Services
Everything you need to move forward.
From the strategy behind your product to the website that represents it.
- 01
Consulting
Expert guidance on positioning, go-to-market, and sales.
- Product positioning and go-to-market messaging
- Technical sales enablement and client onboarding workflows
- Mapping product features to buyer pain points to find product-market fit
- Launch strategy for new products and features
- Coaching for sales and product teams on discovery and communication
- 02
Web Development
Custom, high-performance websites built to grow with you.
- Custom websites with interactive content
- Full-stack architecture built for speed, scale, and easy maintenance
- Modern stacks: React, Next.js, TypeScript, and Node
- Accounts, auth, databases, and integrations like Auth0, OAuth, and the Gmail API
- Accessibility and SEO best practices from day one
- 03
Web Design
Clear, conversion-focused design that fits your brand.
- UI design tailored to your brand and your customers
- Color systems, typography, and visual language
- User-first UX that simplifies the journey
- Responsive layouts for every screen and device
Sound familiar?
If you're stuck, circling the same challenges, or unsure what's next, it's time to break the cycle.
We help startups, entrepreneurs, and innovators move forward with purpose through design, product strategy, and creative problem-solving.
Rewrite your narrativeAbout
Meet Evan Baron.
Evan Baron is the founder of Retcon Consulting, a digital strategy and development firm helping startups, founders, and growing businesses navigate the digital landscape.
With 10+ years in technical sales and digital transformation, Evan pairs commercial acumen with hands-on product execution. He has led cross-functional initiatives across SaaS, martech, and eCommerce, bridging engineering, design, and sales to deliver scalable, results-driven solutions.
His work spans product strategy, UX design, and full-stack development.
- SaaS
- Martech
- eCommerce
- Product strategy
- UX design
- Full-stack development
Experience
10+ years in technical sales and digital transformation
Approach
Founder-led: you work directly with Evan
Based in
Denver, CO, working with clients worldwide
Start a project
It's time to rewrite your narrative.
Tell us where you are stuck and where you want to go. We will help you map the way.